Sports betting specialist kwiff unveiled a new boxing-oriented partnership that will expand the company’s combat sports footprint. According to the announcement, it penned an advertising agreement with Seconds Out, a major YouTube channel dedicated to boxing.
Kwiff Teams Up with a Go-to Boxing Media Outlet
Describing itself as a “dedicated, independent boxing channel designed to provide the latest news, interviews, features and live streams in the fight game,” Seconds Out has cemented itself as the go-to source for all things boxing. The channel boasts a library of 20K+ videos, as well as a whopping 837K subscribers.
Seconds Out has secured the youtube.com/boxing domain, allowing it to reach a broader community of boxing aficionados. This will be a huge benefit for kwiff, which hopes to leverage Seconds Out’s leadership position to grow its own platform.
This partnership marks a great opportunity for kwiff, allowing it to tap into the growing combat sports sector and appeal to fans of boxing. As kwiff’s first boxing advertising deal, the agreement is poised to connect it with boxing fans all over the world, popularize the betting brand among boxing audiences and channel new players toward its sportsbook.
Kwiff and Seconds Out Are in the Same Corner
According to the announcement, kwiff and Seconds Out, the two companies share the same ideals when it comes to business and betting. Both value professionalism and teamwork, and are fully committed to responsible advertising. As a result, Seconds Out vowed to help kwiff grow its brand in a responsible way.
Garry McGibbon, gaming director of acquisition at Eaton Gate, kwiff’s parent company, commented on the matter, saying that he is optimistic about the tie-up with Seconds Out.
kwiff and Seconds Out are in the same corner when it comes to building meaningful relationships. Working with the team at Seconds Out has been a fantastic experience thanks to their professionalism and belief in responsible advertising goals.
Garry McGibbon, gaming director of acquisition, Eaton Gate
These sentiments were echoed by Robert Waterman, Seconds Out’s founder, who was likewise pleased about the agreement. He elaborated that Seconds Out is glad to team up with a sports company that shares his team’s ethos and vision.
Their [kwiff’s] support will help us “supercharge” our coverage and assist us in providing the very best content for our fans.
Robert Waterman, founder, Seconds Out
Speaking of boxing, the United Kingdom’s Gambling Commission (UKGC) recently announced that three people have been arrested in relation to match-fixing allegations. The alleged betting offenses were related to boxing matches which the arrestees allegedly tried to manipulate for betting gain.
